Pu Liu （刘璞）
EMAIL:liupu@hebut.edu.cn
RESEARCH INTERESTS
1) e-commerce
2) social commerce
3) value co-creation
Representative academic achievements
1)“E-commerce Investment and firm performance: based on the view of customer relationship management” (with Li Han, Zhou Ping), 2019
2) “Comparison of Prediction Accuracy Between Gray Markov Forecasting Model and Weighted Plus Growth Rate Moving Average Method” (with Wang Meng，Ma Ling，Shi Shengqing). Statistics & Decision, 2018
3) “The Effect of Strategic Orientation on the Relationship between E－business Investment and Firm Performance: A Moderated Mediation Model” (with Liu Jiali，Yang Zeyong), 2017
4) “The Relationship of E-Business Investment, E-Business Capabilities and Firm Performance: An Empirical Study Based On Manufacturing Firm” (with Jiali Liu, Fang Yang, Yanfang Wang, Ling Ma). Science and Technology Management Research, 2016.
5) “New Ventures Brand Alliance Evaluation based on the Joint Fit and Consumer Characters” (with Jiali Liu, Chunping Huang, Wenjia Ji). Journal of Commercial Economics. 2016
